The Founding Story
Logan Mastrianna spent a decade working in animal shelters, the kind of work where you handle adoptions, run foster programs, court donors, train volunteers, and stretch a not-enough budget to cover a never-ending list of needs. It's the day-to-day reality of running a nonprofit, and it teaches you what most marketing agencies will never know: how nonprofits actually operate.
Then he spent another decade in digital marketing, the platforms, the strategy, the tactics. Google Ads, Meta, analytics, conversion tracking, reporting, the whole stack. He earned his Google Partner certification and specialized in the Google Ad Grant: the $10,000 per month in free search advertising Google offers to eligible nonprofits.
Digital Tabby is what happens when those two careers combine. It's an agency that actually understands nonprofit operations, not just nonprofit marketing. We know what it's like to be on both sides, running the foster event on a Saturday morning, and running the Google Ads account on Monday.
That's the difference. Most agencies have one of those backgrounds. We have both.
