★★★★★ The Catalyst Program

The Most Comprehensive Google Ad Grant Training On The Planet.

The Google Grant Catalyst Program combines more than 7 hours of on-demand video training with live expert support so you never get stuck figuring out what to do next.

Start Your 7-Day Free Trial

7-day free trial with complete access. 7+ hours of video, weekly office hours, community support, and constant updates.

What's Included

Google Ad Grant Training Like No Other

7+ Hours of Structured Video Training

Get immediate access to 7+ hours of training videos explaining core concepts with detailed over-the-shoulder walkthroughs of everything you need to know.

Weekly Live Office Hours

Weekly live office hours so you'll never have to worry about getting stuck, lost, or confused. Join via Google Meet and get real-time answers to your questions.

Constant Updates

You'll never be left behind when Google makes major changes or adjusts compliance rules. The course is always up to date.

Community Support

Can't make office hours? Get feedback from experts in our community channels while building bonds with other nonprofits.

Lesson Previews

Watch Lessons From The Course

A sample of the over-the-shoulder walkthroughs inside the Catalyst program.

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Complete access. Cancel anytime.

Course Syllabus

Google Ad Grant Course Syllabus

Every lesson is a video walkthrough or visual explanation of a core concept. New lessons and updates are constantly being added.

Introduction To The Google Ad Grant
▶️ What (Exactly) Is The Google Ad Grant and Where Do Ads Show?
▶️ How does the budget work?
▶️ How do Google Ad Grant ads interact with paid ads?
Applying For A Google Ad Grant
▶️ Understanding Google Ad Grant Eligibility
▶️ Applying For The Google Ad Grant
▶️ What To Do If Rejected
Getting Your Nonprofit Ready To Advertise
▶️ Does your nonprofit have an offer?
▶️ Do you have a marketing strategy? (Using C-A-A-T Framework)
Conversion Tracking (With Google Analytics 4 and Google Tag Manager)
▶️ What Is A Conversion?
▶️ Building A Conversion Tracking Dashboard
▶️ Selecting The Right Conversions
▶️ Introduction To Google Analytics 4 and Google Tag Manager
▶️ Installing Google Analytics 4
▶️ Installing Google Tag Manager
▶️ GTM Overview & Settings
▶️ Creating Our First Tag (Installing Google Tag)
▶️ Creating Our First Conversion (Tracking URL Clicks)
▶️ Tracking Button Clicks
▶️ Tracking Form Submissions
▶️ Tracking Donations
▶️ Creating A Trigger With Multiple Conditions
▶️ Engagement Based Conversions (Using Multiple Triggers)
▶️ Linking Google Ads To Google Analytics 4 & Importing Conversions
▶️ Understanding Conversions (Primary, Secondary, Count, & Categories)
Building Our First Google Ads Campaign
▶️ Google Ads Interface Basics
▶️ Structuring Your Account (Audiences & Locations)
▶️ Creating Our First Campaign
▶️ Creating Our Second Ad Group
Fundamentals Of Keyword Research
▶️ Staying Compliant With Google Ad Grant Keyword Rules
▶️ Understanding Google Keyword Match Types
▶️ Keyword Research Using Google's Autocomplete
▶️ Keyword Research Using Google Keyword Planner
▶️ Understanding Negative Keywords
▶️ Adding Negative Keywords To Campaigns & Ad Group
▶️ Adding More Keywords & When To Create New Ad Groups (Chain of Relevancy)
Writing Effective Responsive Search Ads
▶️ Writing Great Responsive Search Ads
▶️ Should You Pin Headlines & Descriptions?
Using Dynamic Search Ads
▶️ Creating A Dynamic Search Ad
▶️ Negative Dynamic Targets
Mastering Ad Assets
▶️ Introduction To Assets (Turning Off Automatically Created Assets)
▶️ Sitelink Assets
▶️ Image Assets
▶️ Callout Assets
▶️ Structured Snippet Assets
▶️ Headline & Description Assets
▶️ Location Assets
▶️ Call Assets
▶️ Lead Form Assets
▶️ Message Assets
▶️ Price Assets
▶️ App Assets
▶️ Promotion Assets
Advertiser Verification
▶️ Advertising Verification & Business Name/Logo Assets
Understanding Bid Strategies
▶️ Using The Correct Bid Strategy (All Bid Strategies Explained)
Google Ad Grant Rules, Policies, and Compliance
▶️ Understanding each Google Ad Grant rule
Complete Campaign Build Out
▶️ 60 Minute Over-The-Shoulder Complete Campaign Build Out
Maintaining Your Account & Using Data
▶️ Reviewing Account Level Metrics
▶️ Reviewing Campaign Level Metrics & Using Segmentation
▶️ Reviewing Ad Group Level Metrics
▶️ Reviewing Keyword Level Metrics & Using Filters
▶️ Understanding Quality Score
▶️ Reviewing Search Terms (Understanding Add, Ignore, Negative, Expand Actions)
▶️ Policy Violations
▶️ Reviewing Recommendations
▶️ Google Ad Grant Maintenance Checklist (30 Minute Management)
Scaling Your Account (Build, Grow, Optimize)
▶️ Stage 1: Build (Getting Impressions, Clicks, and Conversions)
▶️ Stage 2: Grow (Add New Keywords To Increase Spend While Generating Conversions)
▶️ Stage 3: Optimize (Once Budget Is Maxed, Optimize)
Solving Common Problems
▶️ Fixing Low Or No Impressions
▶️ Fixing Low Click Through Rate
▶️ How Can I Add A New Domain?
▶️ How Can I Share Access
Where To Start When Taking Over An Existing Account
▶️ How To Complete A Google Ad Grant Audit (Checklist)
Advanced Keyword Research Strategies
▶️ Going Up The Funnel
▶️ Using Google Search Console
▶️ Mission Adjacent Keyword Selection and Understanding Intent
Performance Max
▶️ What Is Performance Max (In Google Ad Grant Accounts)
▶️ What You Need For Performance Max Success
▶️ Creating Your First Performance Max Campaign
Account Suspension
▶️ Why Accounts Get Suspended
▶️ What To Do When Suspended
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From Our Students

What Our Students Say

Hear what other nonprofits have to say about the Google Ad Grant Catalyst Program.

★★★★★

I'm a fundraising director for a small nonprofit in Canada. We were so excited to get a Google Ad Grant but quickly got overwhelmed with the Google Ads platform. We didn't have the budget to hire someone to manage it, so I had to learn to do it myself. The Digital Tabby course was recommended to me and it could not have been more helpful. There are hours of video content and walkthroughs where I could set things up in real time at my own pace. The office hours were the most valuable part because I got personalized support and answers to all my questions. I highly recommend Logan and Digital Tabby to anyone who needs help with their Google Ad Grant.

Haylee Keyes
Haylee Keyes
Fundraising Director, Nonprofit (Canada)
★★★★★

I just took Digital Tabby's Google Ad Grant course and loved it! It was clear, practical, and easy to follow. I learned how to set up and optimize campaigns right away with actionable tips. Highly useful for nonprofits looking to get results quickly. Totally recommend!

Zornitsa Sleeper
Zornitsa Sleeper
Google Ad Grant Course Student
FAQ

Frequently Asked Questions

Do I need technical experience to take this program?
Not at all. This program is designed to help nonprofits of any skill level or digital marketing experience.
Is this program only for beginners?
Nope. While it's designed to help those with no digital marketing or Google Ads background get started with Google Ad Grants, there is also plenty of advanced information for more experienced advertisers.
Why is it a membership?
The membership model allows us to provide additional support through the community and live office hours. It also supports the production of new modules including those that go beyond just the Google Ad Grant. While a course is great, the addition of live support to get you unstuck is what makes the difference.
Is there a free trial?
Yes. You get 7 days of complete access to the entire course library, weekly office hours, and the community. Cancel anytime during the trial and you won't be charged.
Can I cancel anytime?
Yes. You're never locked in and you can cancel at any time. There is no minimum time commitment.
Can I still join if I haven't applied for the grant yet?
Yes. The video library includes training on applying for the grant.
How are the live office hours structured?
Office hours are completed via a group Google Meet. Questions are answered on a first come, first serve basis.
Do you explain conversion tracking?
Yes. Conversion tracking using Google Analytics 4 and Google Tag Manager is explained in detail.

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