Cat Care Society
Cat Care Society had an inactive Google Ad Grant and within 40 days we utilized 95% of the Google Ad Grant budget and generated over 100 adoption inquiries.
Read the case study →Trusted by animal shelters across the country
We help animal shelters, rescues, and welfare nonprofits maximize the $10,000/month Google Ad Grant to drive adoptions, fosters, donations, and volunteer signups.
Trusted by Cat Care Society, Cat Depot, Humane Society Sarasota County, Austin Pets Alive!, and others.
Trusted by animal shelters across the country
What We Do
Three services tuned for animal welfare nonprofits: free search ads through the Google Ad Grant, paid Google Ads to capture donor-intent searches the grant cannot reach, and Meta ads to fill adoption events and recruit fosters.
Done-for-you management of your $10,000/month Google Ad Grant. Campaigns, compliance, and optimization handled.
90% avg. grant utilization →
Capture the high-intent search demand the grant can't reach. Search, Performance Max, Display, and YouTube.
Search + PMax + Display →
Facebook and Instagram campaigns to drive donations, awareness, and signups.
Donations + awareness →
Our Process
Five steps, no long-term contracts or setup fees. Most shelters see their first adoption inquiries and donations within two weeks of launch.
We audit your account and discuss your goals.
85% of nonprofits have inaccurate conversion tracking. We fix that first.
No limits on campaigns, keywords, or ads.
$3.4M+ experience to maximize utilization.
Jargon-free updates for your team and board.
We audit your account and discuss your goals.
85% have zero tracking. We fix that first.
No limits on campaigns, keywords, or ads.
$3.4M+ experience to maximize utilization.
Jargon-free updates for your team and board.
Real results from real nonprofits, watch the 60-second story for each.
Cat Care Society had an inactive Google Ad Grant and within 40 days we utilized 95% of the Google Ad Grant budget and generated over 100 adoption inquiries.
Read the case study →
Within 30 days, we scaled HeroBox's Google Ad Grant to 90% of the budget, generating 133 conversion actions from military supporters, sponsors, and corporate volunteers.
Read the case study →
We were able to generate more than $2,300 in donations and 600+ new users over a 30 day period while utilizing 95% of the Google Ad Grant.
Read the case study →Every review below is verified on Google.
I consulted with Logan and found that he has deep insights into the workings of Google Ad Grants. They aren't like paid Google Ads and need a nuanced take and perspective, which Logan is able to provide. He can articulate concepts clearly and simply, and is patient when answering questions. Most importantly, he is available and consistently helpful. Would recommend.
As a marketing professional myself who has worked with multiple advertising agencies, there is nobody more knowledgeable on the intricacies of Google Ad Grant campaigns than Logan. He understands nonprofits–their challenges and their opportunities–and he knows how to leverage the Google Ad Grant to drive impact, no matter the organization's specific focus and goals.
Working with Logan at Digital Tabby has been an absolute game changer for us. He has gone way above and beyond from day one, not only helping us navigate our Google Grant ads but truly maximizing them in a way we didn't even realize was possible. In a single month, he got us over $10K in ad spend through the grant, which completely exceeded our expectations. Because of the results he delivered, we now trust him to run our paid ads as well and he is absolutely crushing it. On top of that, Logan is an incredible communicator. He is responsive, proactive, and always keeps us in the loop, which makes the entire process smooth and stress-free. We couldn't be happier with the partnership and highly recommend Logan and Digital Tabby to anyone looking to take their marketing to the next level.
Logan is doing a great job with our account. Within the first month of service, he was able to spend our full grant amount... all $10K plus a bit more. His service was seamless and hands-free for our non-profit. He took the lead and proactively optimized our account to ensure we took full advantage of our grant without adding a time drain on our small staff. I highly recommend his service. We could not have done this without his expertise!
Our animal shelter worked with Logan and Digital Tabby to try and get more from our Google Ad Grant. Logan has been great to work with and we've been utilizing our entire grant for months! Very happy with the results!
I'm a fundraising director for a small nonprofit in Canada. We were so excited to get a Google Ad Grant but quickly got overwhelmed with the Google Ads platform. We didn't have the budget to hire someone to manage it, so I had to learn to do it myself. The Digital Tabby course was recommended to me and it could not have been more helpful. There are hours of video content and walkthroughs where I could set things up in real time at my own pace. The office hours were the most valuable part because I got personalized support and answers to all my questions. I highly recommend Logan and Digital Tabby to anyone who needs help with their Google Ad Grant.
I switched my Google Ad Grant management from another marketer to Digital Tabby and it's been like night and day. Logan at Digital Tabby is great to work with. He's knowledgeable, organized and an excellent communicator. I highly recommend him.
Since joining our Google Ad Grant management team, Logan has been a revelation, completely revolutionising our strategy and bringing an influx of attention to our magazine. He has worked diligently to accommodate our every request and the results have been extraordinary - I can't express enough my gratitude.
I was so fortunate to find Logan on LinkedIn. I had just been awarded a Google Ad Grant for a nonprofit on which I serve. BUT -- the website had two Google Analytic programs attached to it -- and everything was twisted and tangled. Logan helped unravel the mess -- set up the ads --and start us on the path to spending the ad grant money. If you need help with a Google Ad Grant account -- reach out to Logan. I recommend him, 110%!
Logan has been an excellent partner to work with. He identified and corrected all the SEO issues on our website, optimizing it in a way that would have been extremely difficult for us to achieve on our own. As a nonprofit organization, we also rely on Logan to navigate the intricate guidelines and requirements of our Google Grant, which he has handled seamlessly. His expertise and support have been invaluable in improving our online presence and visibility. I highly recommend!
I run a very small non-profit that almost went under during COVID. We survived but needed to get our Google Ad Grant back on track with a new focus. Logan has been a life (or grant) saver. Very professional, knowledgeable, and understanding of the difficulties we face. Great communications skills as well. I would highly recommended Logan's services.
As a busy CEO, I'm always time poor. What I particularly value is how Logan communicates. Every update comes with a short Loom video walking through exactly what's happening and why — no jargon, no waffle. When I flagged issues with lead quality and geography, the targeting was adjusted within hours and followed up. We're a charity with a modest budget. Logan treats us like a priority client anyway. The combination of proactive updates, a live dashboard, and clear explanations makes it easy for a non-specialist to stay on top of what's happening. Genuinely impressed — and happy to recommend Digital Tabby to any other nonprofit looking to make the most of their Google Ad Grant. Neil Kerfoot, CEO — Village by Village (Registered Charity No. 1116952)
Logan provided us an audit for a Google Grants account that we couldn't get to spend. His audit was in depth and helped reshape our paid accounts mindset of looking at it to a grants account mindset. Our team was given the necessary insight to get the account spending. This guy really knows what he's doing and it was great for us to learn from him.
Logan is a sterling human being and his work is noble and multi-faceted. We attended one of his webinars and, contrary to many others I've seen, it's not a sales pitch for his services--though it is clear that he has cultivated much in the way of readily available expertise--we really learned a lot. He is thorough and meticulously aware and competent while exhibiting zero arrogance! This seems rare today. He has a generous heart and spirit while also knowing his stuff! He offered quite a bit of moral support in our tech dilemma and his presence in the quandary of demands was superlative: knowledgeable, responsible, reliable, caring, plus, plus, plus--all things anyone would want in tech guidance and support! He helped us get out of a jam with a locked-out log-in to our google ad non-profit grant account that had been static for some years, due to its unwieldy-ness and, to make matters worse, in the current, a defunct entry number. He encouraged me to try my idea to locate the new number owner, plus he worked directly with google to help liberate the account, in conjunction with my successful effort in finding the new number owner to gain entry with her help...long story, but Logan's hand-holding and ingenuity was a life-saver in multiple ways. Deep gratitude, on-going, for this inspiring set of interactions with dear Logan!
Logan reached out to me through LinkedIn. A cold call. Most of which I never respond to. However, he must have had a sixth sense that I needed him. COOP had just lost our agency of record who was managing our Google Grant and I was definitely at a loss. We had an initial meeting where we discussed our grant and he went off to do a full audit. What he came back with was so enlightening. From there, I knew I needed his expertise. Since we started working together our spend has gone up reaching almost 10K each moth (from like $2K previously), leads are up, conversions, web visits, etc. have all increased. Logan's approach is so interesting as well. He provides videos for every question helping me build a library of knowledge. If I need a meeting though he is so willing to do that too even collaborating with our other consultants to help us optimize other parts of our paid and owned media. Perhaps the best thing about Logan though is that he gets me. He learned early on that I love to understand what's up and gain knowledge, so he always always gives me more than I ask for, knowing that it helps me grow. I truly appreciate that. If you need help with your Google Grant, I highly recommend you connect with Logan. You will get what you pay for and more!
I have the privilege of working with Logan Mastrianna from Digital Tabby, and he is an exceptional specialist in Google Ad Grants for non-profits. Our organisation currently operates in the fields of journalism, queer studies, and AI. Logan possesses an impressive depth of knowledge in the Google for non-profit area, seamlessly blending strategic insight with technical expertise to deliver outstanding results. What truly sets Logan apart is his ability to explain complex concepts in a way that is clear and accessible, even to someone like myself, who has very little understanding of Google's functionalities. And I do not have the patience. He ensures I not only understand the process but also feel confident in how the Ad Grants programme can be leveraged effectively. Logan's professionalism, creativity, and dedication make him an invaluable asset to any non-profit seeking to amplify its reach and achieve measurable outcomes through Google Ads.
We worked with Logan from Digital Tabby for an audit of one of our organization's Google Grant Ads accounts, and the experience was exceptional. The depth of insight he brought to the audit, along with the clear, actionable walkthrough and support was invaluable. Logan didn't just point out what needed fixing; he laid out exactly how to move forward. It's clear he knows this space inside and out. We're excited to take his courses next! There's a wealth of knowledge there, and more importantly, real results to back it up.
Managing digital advertising is so foreign and out of reach for many nonprofits. I couldn't believe there was a resource/partner(Digital Tabby) that specialized so specifically in us - nonprofits, in animal welfare, with the Google ad grant we got but struggled to take proper advantage of. Logan knows it inside & out, and how it takes such a different approach than for-profit Google ads. In addition to his technical knowledge and execution, he also explains things in a way you'll understand no matter who you are and working with him doesn't mean a sea of meetings or emails you don't have time for either. He does quick screen share videos, which makes for SUCH a more valuable use of the time and experience. He truly adds nothing but value.
It's hard to find a more dedicated professional than Logan at Digital Tabby. I highly recommend working with them. Integrity, professionalism, and genuinely good people are hard to come by, and you get all of that with Digital Tabby.
We really enjoy working wiith Digital Tabby. Logan was professional, knowledgable and delivered what he promised. In our first two months we saw tremendous gains including significant improvements in conversions on our campaigns.
I just took Digital Tabby's Google Ad Grant course and loved it! It was clear, practical, and easy to follow. I learned how to set up and optimize campaigns right away with actionable tips. Highly useful for nonprofits looking to get results quickly. Totally recommend!
Logan was great to work with! He helped me set up Meta ads for the nonprofit I work for and seriously went above and beyond. He explained everything so clearly and even sent video replies to break things down more — super helpful! Made the whole process way less overwhelming. Definitely recommend working with him!
Logan was very patient, understanding of my concerns and knowledgeable about Google ads. Would definitely recommend to friends, family & colleagues.
If your current agency isn't doing these, you're leaving impact on the table.
Google Certified Partner
Meet The Founder
I founded Digital Tabby to help nonprofits stop wasting their Google Ad Grant and start driving real results, more volunteers, more donations, more impact. We combine a decade of experience working in animal shelters with a decade of online marketing to create an agency that really understands nonprofit marketing.
With 10+ years in animal welfare nonprofits and 10+ years in digital marketing, I understand both sides. I know what it's like to run a nonprofit with limited resources, and I know how to make Google Ads work.
My decade in animal welfare nonprofits means I know how a shelter actually runs, what an adoption inquiry is worth, and how to put the Google Ad Grant to work for that mission.
Animal shelters and rescues sit in an unusual spot. Demand is constant, the work is local, and the budget is almost always smaller than the mission demands. The Google Ad Grant fits that shape better than almost any other paid channel, and most shelters either don't know it exists or have a stalled account collecting dust.
Here is the practical version: every month, qualifying 501(c)(3) shelters can spend up to $10,000 in free Google Ads. That is enough to keep your adoptable animals visible all month long, recruit fosters and volunteers when you need them, and push event traffic during fundraisers and seasonal events.
There are five campaign types we lean on for animal shelters. Each one targets a different group of people and tracks a different conversion.
Most shelter accounts we audit have the same three problems:
Cat Care Society is a free-roaming cat shelter in Denver. They came to us with an inactive Google Ad Grant. Inside 40 days, we got the account to 95% utilization with 100+ adoption inquiries per month and over 2,500 new monthly website visitors. The strategy was not complicated: real conversion tracking, expanded location targeting using concentric radii, dedicated campaigns for adoptions and educational content, and ongoing keyword work to keep the account healthy.
The full breakdown is in the Cat Care Society case study.
The Grant is incredible, but it has limits. Search-only placements, a bid cap that struggles with competitive donation keywords, and no Display or YouTube in standard campaigns. Most of the shelters we work with eventually layer in paid Google Ads for the high-intent donation searches the Grant cannot reach, and Meta ads on Facebook and Instagram for adoption events and foster recruitment where strong photo and video creative makes the difference.
You do not need all three at once. We will tell you which channel to add next based on what your shelter is trying to accomplish in the next 90 days, not on what would generate the largest retainer.
Book a free call. We'll review your account live and tell you what's actually possible for your nonprofit.
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